Founder Story

Bonsai Groups was founded by Toni Ragozzino-Boncek, a strategist with more than a decade of experience in ad tech, analytics, and multi-channel performance marketing. Throughout her career, she noticed a pattern shared by nearly every organization: teams had more data than ever but less clarity. Her passion and heart make her the perfect fit to grow your business with intention and purpose.

Toni built Bonsai Groups around a simple idea: marketing should grow with intention, not overwhelm.

plants that are cared for since childhood to be made into bonsai.jpg

Why Bonsai?

The art of cultivating a bonsai tree is rooted in observation, care, and purposeful shaping. Growth is never rushed or left to chance — it is guided.

Bonsai Groups applies these same principles:

Precision — Identifying the elements that drive your strongest growth

Pruning — Removing waste and refining what works

Patience & Discipline — Long-term vision, supported by continuous optimization

Balance — Aligning insights, strategy, and execution

Sustainability — Building systems that support long-term, healthy growth

Your marketing ecosystem becomes intentional, efficient, and elegantly structured.

Our Mission

To bring clarity to complexity, helping organizations grow confidently by transforming data into meaningful strategy and measurable performance.

Our Values

Clarity: Insights should be simple and actionable.
Intention: Every choice should serve a purpose.
Craftsmanship: Strategy is both an art and a discipline.
Care: We build lasting, supportive partnerships.
Integrity: We tell the truth the data reveals, even when it’s unexpected.

Our Expertise

Audience modeling
Persona & segmentation
Donor, patient, and customer journeys
Go-to-market strategies
Multi-channel media planning
Campaign optimization
Owned and paid media activation
Analytics & reporting

Industries served:

healthcare, nonprofits, retail, business,

agency partners.

Let's shape your next stage of growth.

Toni Ragozzino-Boncek

Naples, FL: 239.322.4886

Branford, CT: 203.627.2193